Launch details for .eat, .fly, and .here

Google Registry will be launching three new top-level domains this fall:

• .eat is for culinary creators, local restaurants, and food lovers everywhere. Whether you’re serving up your grandmother’s secret recipe, organizing a food tour, or launching a new restaurant, .eat gives chefs, foodies, and culinary brands a clean, punchy, and secure web address that instantly tells visitors what you’re all about.

• .fly is for frequent flyers, travel platforms, aviation enthusiasts, and adventurers. Elevate your travel guides, booking portals, and adventure blogs with .fly. Perfect for airlines, travel agencies, or anyone helping people explore the world, .fly gives your big ideas a fast and secure launchpad.

• .here is for local businesses, community guides, and location-based creators. Connect with your audience in the .here and now. Whether you’re pin-pointing local businesses, running event landing pages, or sharing a neighborhood directory, .here puts your presence front and center on a secure domain.

Here are the important dates to be aware of:

• September 1, 2026 - November 9, 2026: Sunrise, where trademark holders who have submitted their trademark to the Trademark Clearinghouse can register domains on the new TLDs.

• November 10, 2026 - November 16, 2026: Early Access Period (EAP), where anyone can register available domains in the new TLDs for an extra fee, which decreases leading up to General Availability.

• November 17, 2026 onwards: General Availability, where anyone can register available domains without paying an EAP fee.

All phases begin and end at 16:00 UTC.

Please note that a claims period will run indefinitely, during which trademark owners will receive notification when their marks are registered as domains.

If you’re interested in carrying these domains, please reach out to our support team. If you are onboarding to Google Registry for the first time, please complete our Partner Interest Form.