What will you build on .soy?

.soy is for the growing digital needs of Latinos, the fastest growing demographic in the United States. It offers brands, publishers, and consumers a place to create, collaborate, and share. Together, let's create a new, bilingual web. ¡Vamos!

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How to talk about .soy?

.soy is for Latinos to create content that reflects their unique bicultural and bilingual identity. Businesses, brands, and people can use .soy to build their community and speak to their audience in a unique way.

Please use suggested copy when talking about .soy on your website or in any marketing materials.

.soy is the domain name for Latino identity and expression on the web. .soy can be anything you want it to be. It's your place on the web for your voice, your business, or your bold new idea. Claim your name and join the .soy community today.

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.soy es el nombre de dominio de la identidad y la expresión latina en la Web. .soy puede ser cualquier cosa que quieras que sea. Es el lugar de tu voz, tu empresa o tu nueva idea audaz en la Web. Reclama el nombre y únete a la comunidad. .soy hoy mismo.

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Visual assets

When mentioning .soy on your website or any marketing materials, please use the officially approved logos and other assets that are available to download on this page.

Please refer to the Google Registry branding guidelines for how to use these assets.


Learn more about .soy

Visit iam.soy for more information