Google Registry Preferred Partner Program
The Google Registry Preferred Partner Program has been updated to better identify, recognize, and reward our Preferred Partners who offer their customers an improved user experience and have shown they are committed to growing healthy registrations in our gTLDs.
Our Preferred Partners will be featured prominently in our marketing and will qualify for participating in our promotional opportunities.
Preferred Partner Qualifications
Baseline requirements:
- Carry premium names for Google Registry TLDs
- Provide registrants with easy access to obtain SSL certificates within the same flow as domain selection, prior to checkout. This would take one of the following forms:
- Offer SSL certificates for sale on their platform
- Provide easy access to third-party provisioning services (e.g. Let’s Encrypt) either through integration or by directly linking to clear information on how to obtain SSL certificates from such providers
- Provide a good user experience, focused on simplicity and customer benefit. This is judged in the sole discretion of Google Registry.
Weighted metrics:
- Renewal rate
- Comparative volume of Google Registry registrations in registrar’s full portfolio
- Abuse rate
Google Registry takes the metrics listed above into consideration and weighs them to form a single Preferred Partner score. If the Preferred Partner score meets or exceeds the baseline threshold established for a particular promotion, the registrar is then pre-qualified to participate for the promotion pending any additional terms and conditions requirements.
Preferred Partner Benefits
Only Preferred Partners will be eligible to:
- Participate in Google Registry discounting promotions, including:
- Quarterly First Year Discounting Program (new for 2025)
- Package Promotion (updated for 2025)
- Bulk Pricing (coming 2025)
- Special Marketing Moments (such as TLD anniversary sales and Cyber Security Awareness Month). Special Marketing Moments are often supported with a Google company blog post and social posts.
- Feature prominently in promotional material and properties that Google Registry creates. Only preferred partners will be listed in the TLD search box on our marketing websites.
Preferred Partner Identification
Google Registry will evaluate the requirements and weighted metrics before Q1 and Q3 of each year. Registrars will be notified if they meet the criteria required to be a Preferred Partner.
Google Registry reserves the right to update and amend the terms of the Preferred Partner Program at any time and in its sole discretion. Please contact registry-marketing@google.com with any questions.
